Apple Accused Of Plagiarism Over Its New Commercial | Music News

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Apple Accused Of Plagiarism Over Its New Commercial | Music News



This week, Apple used its annual Worldwide Developers Conference (WDC) to unveil the latest reiteration iOS, the uber-famous firmware of iPhone. To preview iOS 10, the company shared a video set to a curious and pretty catchy bit of music.


The song, called “Hey, Hi, Hello”, is by a mysterious group called Hollywood Wildlife: there is literally no information to be found on social media about the band, which is not surprising considering Apple’s passion for pushing new artists through their ad campaigns.


However, what is surprising is how the song is incredibly similar to Shamir‘s breakthrough single, “On The Regular”. Australian superstar Troye Sivan immediately reached the Vegas-born singer through a very shady tweet, asking him if he had “legal representation”. Shamir simply retweeted it and neither him or his record label released any statements.



Now, the two songs sound very similar, both in terms of lyrics (“Hey, Hi, Hello” vs “Hi, Hi, Howdy Howdy, Hi Hi!”) and in the heave usage of cowbell rhythms, but is it enough for us to call it a plagiarism?



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Raffaele Buono

I speak as loud as the volume I listen to music, and this is probably symptomatic of my love for pop music: I love pop music because it is often unapologetically in-your-face, it shouts rather than tell, it drives you crazy. And after 21 years loving pop music, I think I’ve completely gone mad. It all started in 1997, when my mum bought me my first cassette: needless to say, it was ‘Barbie Girl’ by Aqua, and from that point on, it’s been a never-ending loving relationship between me and music. I study, work and live life part-time, and listen to music full-time.

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