Four Emerging Fashion Talents From AW17 ‘Fashion East’ | Fashion News

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Four Emerging Fashion Talents From AW17 ‘Fashion East’ | Fashion News


Back in 2000, Lulu Kennedy and the Old Truman Brewery established a pioneering non-profit initiative, called Fashion East, to discover and promote emerging designers, displaying them later on the catwalk at London Fashion Week.


This year the fashion show boasts four design talents, who took inspiration from old school Hollywood, Chinese takeaway menus and sci-fi future. Mimi Wade, Matty Bovan, ASAI and Supriya Lele compose this incredible fashion quartet.


Wade’s collection is all about going back to school. She took inspiration from 70s bygone Hollywood movies and from cartoons that have been ingrained in Wade’s consciousness for many years, such as Fantasia and The Pink Panther.


Bovan mixed his passion for medieval history with sci-fi films set in dystopian futures to create his outfits. His collection places a focus on knitwear clashing colours and texture on purpose, while jewellery is made of pieces of found driftwood.


ASAI explores the common stereotypes surrounding Chinese culture in the West by ranging from shredded knitted jumpers that transform into dresses. The basic idea is to create garments, which are meant to be taken home with you, like Chinese takeaway menus.


Lele explore the female form creating an unconventional luxury. From latex belted mac to Pepto-Bismol pink fur jacket, the designer takes an in-depth eye on her youth and cultural heritage.






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