Puma uses singer; Rihanna as their possible victory against the ongoing battle between Puma and Adidas. The Puma x Fenty collection which was first released February 2016, has become a hit amongst buyers with the anticipated release of Fenty x Puma slides on 22/04/16 being well favoured.
According to the CEO of Puma, they are keen for the company’s income to catch up with the popular footwear brand; Adidas, and there are high hopes for pop star Rihanna to take them to that level.
#Peace.Love.PUMA
