Purity Ring – Begin Again | Music Video

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Purity Ring – Begin Again | Music Video

Purity Ring

 

Halloween is coming up and, ahead of the much-loved Autumn holiday, Purity Ring have unveiled the music video for “Begin Again”. The video, directed by Young Replicant, has a pretty dark theme, featuring the revival of a dead person who kills someone else as part of a ceremony. This action is encouraged by all involved, even the one due to be killed. Hardcore. The video is intended is a visual exploration of “the song’s themes of renewal and rebirth”, which certainly explains at least some of the strange goings on! “Begin Again” comes from Purity Ring’s album, Another Eternity, which can be purchased here. Watch the music video below.

 

 

#Peace.Love.BeginAgain

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Shanade McConney

Shanade McConney

A keen writer with a BA in Creative Writing and a strong passion for rock and electronic, Shanade is eager to combine writing with her love for music. In 2004, she attended Reading Festival (affectionately dubbed 'Reading Rock' as a teen) and has been a fan of live shows ever since. Music inspires her, whether it's writing about it or listening to it as she writes.
Shanade McConney

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