Shamballa Jewels Will Open Its First International Store In New York | Fashion News
This year, the brothers Mads and Mikkel Kornerup, who are the founders of the Danish brand Shamballa Jewels, have announced their project to open their first flagship store outside of Copenhagen. Indeed this month they open their first US store in Manhattan, New York.
About this new store, the Kornerup brothers claimed “The U.S., our business partners and collectors here, have been indispensable in the development of Shamballa Jewels throughout the years, and therefore, it was very natural for us to choose this market as the first in our efforts within retail expansion“.
The Danish boutique is located at 170 Mercer Street in SoHo and it was built with the brand’s values in mind “story behind it, and the infinite customization opportunities.“. In this store, people can find wonderful and precious jewelry handcrafted made with gold, diamonds and gemstones on simple braided nylon cords.
After this opening in New York, they have also announced their will to open two additional international flagship stores in London and in Paris, in the next three years.
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