Shura – What’s It Gonna Be? | Music Video – Conversations About Her

Shura – What’s It Gonna Be? | Music Video

Conversations About Her

Shura – What’s It Gonna Be? | Music Video



If you still had doubts regarding Shura, the official video for “What’s It Gonna Be?” is going to turn you into a die-hard fan. The clip is a massive tribute and throwback to the 80s atmospheres and it shows a group of young schoolmates who embody the class system of students we all hated back when we were at school.


As every 80s B-Movies, the protagonists have a massive crush on someone absolutely unachievable: however, with an unexpected flip, they realise to be in love with someone they never expected. The video promotes a profound message of staying true to yourself, while at the same time maintaining a carefree and innocent atmosphere, typical of teen-movies. Well done Shura.


In Shura’s words: “‘What’s It Gonna Be?’ is about having a massive crush on someone, so it made sense to go back where to school, where it all began. But it was important for us to explore those archetypal characters – The Jock, The Nerd, The Dork, The Popular Kid – and then flip expectations. ‘What’s It Gonna Be?’ is based on my personal experience as a kid; thinking you’re in love but then realising that’s maybe just because you feel you should be (and ending up with someone totally unexpected)”.


Watch the clip below.




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Raffaele Buono

I speak as loud as the volume I listen to music, and this is probably symptomatic of my love for pop music: I love pop music because it is often unapologetically in-your-face, it shouts rather than tell, it drives you crazy. And after 21 years loving pop music, I think I’ve completely gone mad. It all started in 1997, when my mum bought me my first cassette: needless to say, it was ‘Barbie Girl’ by Aqua, and from that point on, it’s been a never-ending loving relationship between me and music. I study, work and live life part-time, and listen to music full-time.

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