‘The Mummy’ Is Number 1 In Studios’ TV Ad Spending | Film News
According to iSpot.tv, Universal Studios claims the first place in spending for The Mummy.
Ads placed for the Tom Cruise film had an estimated media value of $7.83 million through Sunday for 1,394 national ad airings across 49 networks.Universal seems to be targeting the type of broad demographic who loves a presumed blockbuster, given the diverse range of programming that attracted top ad spend for The Mummy spots, including not only the NBA Finals, but World of Dance and America’s Got Talent.
According to the same source, in second place is Paramount Pictures’, Transformers: The Last Knight, which saw 948 national ad airings across 33 networks, with an estimated media value of $5.99 million.
TV ad placements for Twentieth Century Fox’s, Captain Underpants: The First Epic Movie (EMV: $4.72 million), Walt Disney Studios’, Cars 3 ($4.53 million) and Warner Bros.’, Wonder Woman ($3.64 million) round out the chart.