The Weeknd & PUMA Drop Second Edition Of XO AW18 Collection | Fashion News
Having been one of their most successful brand collaborators in recent times, The Weeknd has reunited once again with PUMA for the second edition of their PUMA x XO Autumn/Winter 2018 Collection.
The collection takes inspiration from ’90s streetwear, with bold colors and retro graphics designed in collaboration with their mega superstar creative collaborator and brand ambassador. The PUMA x XO collection made waves in 2017 when the highly anticipated launch sold out in stores worldwide in a day.
In line with the collection’s ‘Homage to the Archive’ theme, a selection of pieces were pulled straight from the ’94 PUMA archives and reimagined with new designs and dedicated XO branding, to honor PUMA’s heritage while giving it new life for modern fashion.
This marks the second drop in the PUMA x XO Autumn / Winter line this year and includes a brand-new Pebble colorway of the popular Terrain sneakers designed by The Weeknd, an assortment of outerwear, t-shirts, crewnecks, tracksuits and more accessories. The collection is now available for purchase from the PUMA web store.
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