Victoria Beckham’s Business Plummets Once Again | Fashion News – Conversations About Her

Victoria Beckham’s Business Plummets Once Again | Fashion News

Conversations About Her

Victoria Beckham’s Business Plummets Once Again | Fashion News

 

Since 2013, Victoria Beckham’s fashion label has repeatedly been at a loss in sales. According to the BBC, “Despite sales growth of 17% to £42.5m, Victoria Beckham Ltd posted an operating loss of £10.2m in 2017, up from £8.2m a year earlier”.

 

The reason could be that her products tend to lean toward high end prices, with dresses ranging from £2-3000, and her mission with the new shareholder is to cut costs, to make her clothing more affordable to high street buyers.

 

 

Founded in 2008, Beckham has created a successful line in the fashion industry, with it being so highly saturated and highly impossible to sustain a company in this field, and she was also “awarded an OBE for services to fashion in 2017”.

 

 

The loss accounts to £10.5 million, though it seems like it hasn’t affected her too badly, since she enjoyed a nice meal out with family, pushing the small business failure to one side for the evening.

 

 

In an interview with British Vogue in 2017, Beckham said: “For me and my customer, what I believe is that she wants to feel secure and comfortable. For me, it was also looking at my heritage: you can see we’ve got heritage fabrics here in the houndstooth and tartan. British – but with a global outlook”.

 

 

Originally from Essex, the former Spice Girl usually shows her collection in New York, but in 2018 she took a different approach by showcasing her designs in London during London Fashion Week to promote her 10 year anniversary.

 

#Peace.Love.Beckham

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Nicole Russell

I’m a bit obsessed with Buffy the Vampire Slayer, love cats, and let's be honest, Samwise was the real LOTR protagonist. I also do a lot of writing, so catch my name on Netflix in 10 years. Or not…

https://www.instagram.com/niicolerussell/

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