On Wednesday the toy company behind Hot Wheels announced that they would be teaming up with Warner Bros. Pictures once again to create a live action film based on the iconic little toy cars.
After the announcement of Margot Robbie’s Barbie film, it’s a big year for toys breaking into the big screen industry.
This is what Ynon Kreiz had to say:
“We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures. Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company”.
And according to The Wrap, “In September, the toy company announced the launch of the new Mattel Films division led by Oscar-nominated producer Robbie Brenner (“Dallas Buyers Club”), who serves as the company’s executive producer while reporting to Kreiz”.
“Brenner has held leadership positions at a number of production companies and has overseen the production of dozens of films, including Academy Award-winning “The Fighter,” the Snow White adaptation “Mirror Mirror,” as well as the adaptations of Nicholas Sparks’ novels “Dear John” and “Safe Haven.”
With a whopping 6 billion + cars sold since its opening in 1968, “Hot Wheels is the No. 1 selling toy in the world”.