Adidas Launches Its First Primeknit Sport Bra For Comfort And Support | Fashion News

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Adidas Launches Its First Primeknit Sport Bra For Comfort And Support | Fashion News

 

Adidas have just released its first-ever bra made from Primeknit. After years of research studying the female body in motion, the adidas Advanced Concepts team was able to able to create a garment that permits a perfect amount of flexibility and support required, thanks to this unique Primeknit knitting technology.

 

The Don’t Rest Primeknit LUX bra was co-created with adidas global network of female athletes who revealed the need for a high-performance sports bra that delivers both support and comfort. Between them, LA dancer Mette Towley is seen wearing the piece in the pictures and video below. Adidas said Towley was an inspiration to the creators of Primeknit and represents the versatile needs the bra.

 

 

Created with a superior soft and absorbent nylon yarn, the bra provides unparalleled comfort and cooling, while the design and engineered unpadded compression delivers stretch, strain and bounce management. Clair Wallace, Design Director of Advanced Concepts and Global Brands at adidas said: “Women are no longer willing to sacrifice comfort and support during performance, and they shouldn’t have to.”

 

Adding “What makes the Don’t Rest Primeknit LUX bra unique is that we built the infrastructure of the bra from the inside out, based on insights from our female athletes around needing support and comfort in equal measure. The knit construction of Primeknit allows the bra to mirror every movement, enabling female athletes to train without any distractions.”

 

The Don’t Rest Primeknit LUX bra ($90) is available on the Adidas website, alongside adidas’ Believe This Primeknit LUX Tights ($110), which features the same Primeknit technology and fabric construction that moves with the body. Check out the bra in detail here below.

 

 

 

 

 

 

 

#Peace.Love.Adidas

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Sophia Forciniti

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