There is no room only for Gigi and Bella, but the Hadids count another fashion member in their family. It’s Alana, the low-profiled half-sister of Gigi and Bella, who is about to lunch her eyewear brand, “Hadid Eyewear”, in collaboration with her father, Mohamed.
Alana works as personal shopper-cum-stylist and created an accessibly priced range of sunglasses that will be sold from $149 to $169.
The six-styled collection was launched online on February 1 at Hadideyewear.com, Revolve and Shopbop. This brands reflects Alana and her father’s love for the sunglasses inviting their fans to share it by saying “we are [pleased] to do something accessible to everyone. We wanted to keep [prices] at a point where if somewhere really loves them, they can buy them in all the colourways”.