Alexa Chung’s new retro-inspired collaboration with California-based denim brand AG Jeans will go on sale today (15th January). Alexa described the collection as “inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic”, and the collection definitely reflects her effortless style, with 20 casual and relaxed pieces, from ripped jeans to dungarees, to plain tees and pinafore denim dresses.
The 31-year-old style icon stars in the campaign images and also recently debuted a short film to promote the collection on online retailer MyTheresa.com. Alexa also travelled to Adriano Goldschmied’s factory to find out more about how her collection would be made and said, “I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding“. The collection is available online at Avenue32.com.