One of the biggest contemporary fashion icon is about to launch her own fashion clothing line.
The business will start officially on May 30, but Alexa Chung can’t let her fans wait. She teased a Dressage video where she presents her collection by wearing different looks, including a white ruffle-collar blouse, her initials woven subtly into the jacquard, with a gingham plaid riding jacket and white jeans.
“I’m not making something that has got a crazy high price point. I want to make sure it’s something that is speaking to just everyone on the street” said Alexa.
You’ll find the debut Alexa Chung collection at Style.com, MATCHESFASHION.COM, Selfridges, MyTheresa, Galeries LaFayette and SSENSE initially, as well as on the new designer’s website. Watch the video below.