Sarah Burton the creative director of the British brand Alexander McQueen has chosen to set their new Fall/Winter campaign into the uncontaminated Icelandic.
The photographer Jamie Hawkesworth captured the campaign which featured the famous model Rianne Van Rompaey. The photoshoot took place indoors and outdoors, to use the eternal light of the Icelandic landscape to create two contradictory sets of pictures.
The collection, inspired by Cornwall and paganism, offers wonderful coats and various colored fur.The fantasies proposed by McQueen are those typical of pagan priestesses. Although the dominance of the collection is certainly the idea of the contrast, in the collage there are dresses that contain pink, red and yellow bright colors and other black completions
The campaign includes a short-video that show different pieces of the collection. The typical Icelandic Music in the background creates a mystical atmosphere.