The battle between TV subscribers is heating up as Amazon set up the UK for a more American like TV viewing experience. The company is in covers action with many British broadcasting companies in order to get their services linked to their streaming options.
This could allow Amazon users to watch exclusive services on multiple TV platforms. The main appeal is the new Jeremy Clarskon car show set to hit our screens in the autumn.
The flagship show already has a lot of attention featuring all ex-Top Gear presenters James May, Richard Hammond and of course Clarkson, who are set to be paid 10 million pounds for each series.
The budget is also reported to be more than 4 times that of the BBC equivalent which will launch in May fronted by Chris Evans. The reason for all the splashing of cash is simple. Amazon is using previously terrestrial stars to get people to but into the extraterrestrial world of TV.
Amazon wants to be a proper alternative to Sky and Virgin, as well as closing the gap on its biggest rival Netflix. It has been reported that UKTV, the group responsible for channels like Dave, Yesterday and Gold, have expressed interest in the plans.
BT are also interested given how they are in a position to get a leg up on similar rivals as Amazon. It will certainly be exciting to see what happens next. You can bet that you will be seeing a lot more of Amazon and Jeremy Clarkson throughput this year.