Amazon’s ‘Echo Look’ Will Literally Judge Your Style | Fashion News
Those days when you don’t know how to wear are finally over. You don’t have to spend time undecided in front of your closet anymore. Amazon’s latest product is Echo Look, a ‘smart mirror’ that acts as personal photographer and style consultant.
The device can take photos and 360 degrees videos with a hands-free camera and literally judge your look. You only have to pick two or more outfits to compare, and the Echo Look app boasts a Style Check feature that give you a fashion advice “based on current trends and what flatters you”.
According to Amazon, this is possible by using “machine learning and advice from fashion specialists” to help you get the best outfit in every occasion. The app allows you to create your own lookbook, where you can track your outfit and even share them with your friends. It costs $200 and is now available to selected Prime customers by invitation.