ato – 24 | Music Video


Hailed as one of the most thoughtfully brilliant rising artists at present, UK rapper ato returns with the release of his brand new single “24”.


Collaborating with long-term producer EDEN, “24” is as vibrant as you can get with its mellow, lo-fi production, He merges his signature blend of bars and vocals on an electronic/trap canvas with near poetic delivery.


Directed by Joey Brodnax, the new video is true to his style with its freeform, low budget, DIY-style approach. From the choreography to the visual effects, it’s a strong visual from a refreshing UK hip-hop act.


Amongst a crop of upcoming UK artists like Jesse James Solomon, M Huncho, Octavian and A2, ato’s unique lane continues to establish himself as a name worth paying attention to – previous support from COMPLEX, TRENCH and LOST CULTURE attests to this.


With the forthcoming release of his EP on the horizon, with further production by EDEN and a guest feature from US rapper Vic Mensa, “24” is a key reminder of the sheer creative force that ato is shaping up to be.




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