Balmain Signed Beyoncé’s Look At Coachella (And It Was Perfect) | Fashion News
The rumours were confirmed yesterday evening when Beyoncé performed last Sunday at the Coachella Music Festival 2018 with a stunning look that could easily be compared to the Egyptian queen Nefertiti – although we already suspected something from her incredible jewel dress of evangelical inspiration at the Grammys.
Balmain have been in charge of making Queen B’s dreams come true when she hit the stage in Indio, California and its creative director, Olivier Rousteing has been responsible for carrying it out.
Marni Senofonte, the stylist of Beyoncé, talked to Rousteing at the end of his Winter collection show for Balmain and proposed the order to him.
“Marni told me that the concert would treat the topic of the survivors and that B. was looking for something of military-style”, tells Rousteing. From then on, the designer happened to work hand in hand with a team close to the artist, as well as with Beyoncé herself.
“I could be with her in the same room, receiving feedback directly from her on how the lighting had to affect the outfits, what the music should emphasize in every look…”, confesses the designer, who describes the singer as a perfectionist.