BBC Worldwide is doing the rounds promoting the new look of their headline show Top Gear, casting Chris Evans – who produces and hosts the show – as frontman for their PR offensive in Liverpool in the hope of winning over more than 700 programme buyers, which have made the show a global TV juggernaut for the BBC. The unveiling will be a best of the show popularity following the departure of Jeremy Clarkson, Richard Hammond, and James May.
“The event signals the international trade launch of the new look Top Gear”, said BBC Worldwide. “More than 700 international television buyers will get the chance to see Chris Evans offer a glimpse of what’s in store for the new series of Top Gear”.
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