Online retailer PrettyLittleThing has unveiled its new fashion collection in collaboration with their brand ambassador and Latin singer/songwriter Becky G. It marks the first clothing line for the Latin star who recently won the first-ever American Music Award for ‘Favourite Latin Female Artist’.
The collection launched on Tuesday for her 24th birthday and is the result of her hard work with PrettyLittleThing creative director Teyana Taylor. According to the fast-fashion brand, this collaboration brings Becky’s vision and creativity to life and channels her signature style.
Speaking about the collection, Becky G said, “Inclusivity is important to me and I wanted to continue leading the way in creating something for all body shapes and sizes which is something that PLT strongly supports, I am so thankful to them for allowing me to bring my vision to life and the process and journey has been so much fun, I can’t wait for my fans to see it and wear it!”.
In the promo clip, the Latin star reps her hometown of Inglewood in California, rocking colorful streetwear from her collection as she walks among palm trees and rides a red convertible around town. “My city, my style, my collection”, she’s heard saying over the video.
The collection features 30 looks with street style hero pieces, ranging from dresses and crop tops to jeans and bomber jackets, with colour-clashing pops of pink, green and more. The sizes go from 0 to 26, in ranges main, petite and plus.
Becky G added in a statement about the collaboration, “I’ve been a PrettyLittleThing brand ambassador for nearly a year now – they empower everything I believe in”.
Take a look at the Becky G x PrettyLittleThing collection below: