Beyoncé is truly unstoppable. At the moment, she’s on the European leg of the incredible OTR II tour, which brought the surprising release of a new album together with her husband and music partner Jay-Z; then the fresh announcement of their participation at the Mandela 100 concert in December in Johannesburg, and now more fashion related good news.
She will be collaborating with French brand Balmain for a Coachella-inspired collection consisting of hoodies & tees, in vitamin colours & glitter, totally similar to the ones she wore on stage, with 100% of all proceeds going to charity.
The beneficiary will be United Negro College Fund: “The donation was the main goal of this collaboration” says Balmain creative director Olivier Rousteing, who is the responsible of this collaboration. It is reported that everything happened by chance during a Coachella rehearsal while Beyoncé and her dancers were practicing in their Balmain-made looks.
Balmain is a French Paris-based luxury fashion house founded by Pierre Balmain in 1946; this partnership is much more meaningful because not only does it follows Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set but it reflects the emotions of Rousteing, who comes from an orphanage.
Prices are important, but for a very good cause: $290 for the tee; sweatshirts ranging from $550 to $1,790.