Rosé from BLACKPINK is set to be Tiffany & Co’s newest global ambassador.
The K-pop girl group has clearly has an impact on the fashion world this past year and they have an undeniable influence since the beginning. All four members are ambassadors for luxury brands such as Chanel, Dior and Yves Saint-Laurent.
However, Rosé has now been announced as the new global brand representative for luxury jewellery retailing brand, Tiffany & Co’s. The news was confirmed with the revelation of the brand’s new digital campaign, where we can see the singer wearing the brand’s new collection of sleek 18K gold gauge link necklaces and pavé diamonds.
Describing the collection as “very stylish”, the international K-pop star seems to be pleased with this partnership with such an iconic jewellery brand, as she declared, “I’ve worn Tiffany jewellery since I was in high school. To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I’m very honored and excited”.
Rosé also announced this legendary partnership by posting a picture of the campaign on Instagram with the caption, “Dream come true”.
The Tiffany’s advertisement campaign starring the international super star, will take over Tiffany & Co.’s flagship store in New York at the beginning of May.