Fresh from his performances supporting Craig David and Rita Ora on their stadium tour at the start of September, Bobii Lewis is back with a melodic hit which has proved hugely popular in his live sets at the likes of Reading and Leeds Festival this summer.
“The Reason” is the sensational, anthemic follow-up to “Never Leave“ and “Force You“ with Not3s and with that little track record of his, he is proving his worth in terms of work rate. It’s a tropical sounding hit with both Pop and R&B sensibilities and a punchy bass that is more than enticing.
Speaking on the new track, Bobii stated: “It feels great to have this one out as it was written a while ago & is often the song that fans are vibing to at my live shows. The meaning behind the song is pretty self-explanatory as it’s a simple message of the love you have for someone. I think each person who hears it can interpret the lyrics in their own way.”
Currently working hard in the studio with Tion Wayne, Avelino and Craig David, the tracks timing and overall message is fitting as his partner actually gave birth to their son Carter last week.