Global growing online fashion retailer, Boohoo.Man have announced a new collaboration with the American rapper, songwriter and producer Quavo, who will be the new face of their spring/summer collection. The Migos star has worked alongside the brand’s design team to create an exclusive collection that embodies his style, set to launch globally on the online store April 11.
The collection includes 200 pieces Inspired by Quavo’s bold style and eccentric taste, each item epitomizes his ‘Huncho’ persona. It embodies urban streetwear, perfect for festival season. Tie-dye takes centre stage in the collection, while psychedelic prints and 90’s silhouettes are showcased through rock tees, neon separates and bright velour two pieces.
The stand out pieces are the accessories including bucket hats, bum bags, peak caps, sliders, transparent PVC body bags and mesh utility vests that appeal young men interested grime, hip-hop and R&B music and style. Since 2017, the brand has executed successful campaigns and design partnerships with talent such as Quincy, Tyga, Rae Sremmurd and French Montana.
boohooMAN.com CEO Samir Kamani commented: “We’re delighted to announce our largest global partnership to date with international hip-hop artist, Quavo. Quavo appeals to our target audience and we’re excited to have him join the boohooMAN family. 2019 is going to be a huge year for our brand, and this collaboration is only the beginning.”
The collection will be available globally on Boohoo.Man.com on April 11. Don’t miss it. In the meantime check out a sneak peek of the collection here below.