BoohooMAN Announces Tracksuit Collection with Rapper Swae Lee | Fashion News
Swae Lee, one half of rap duo Rae Sremmurd, has teamed up with global online retailer boohooMAN to launch a brand new tracksuit collection. This marks the Grammy Award-nominated rapper, songwriter and producer’s first limited-edition tracksuit edit for the UK-based fashion retailer.
Since 2016, boohooMAN have created campaigns and design partnerships with the biggest stars including Quavo and Tyga. Now Swae Lee has joined in that group, crafting a summer streetwear collection, showcasing graphics in fresh fun colorways, inspired by his own iconic sporty flair style.
The collection includes matching sets such as bold and pastel sweat sets. Furthermore the edits come with a variety of unique graphics and prints, including x-ray-like tie-dye skeletal accents. You can decide between colour-block short tracksuits to 90’s throwback funnel neck velour sets.
To stay cool on hot summer days, the multifunctional short tracksuit sets are designed lightweight and breathable. The collection contains a total of 76 items including ready-to-wear and accessories. Prices range from £6 – £50 with selected lines available in sizes XS-XL.
About the concept behind the photo shoot, BoohooMAN creative director Cleveland Buzby said, “I wanted the product and Swae’s personality to scream and stand out here. Everything on set was purposefully simplified so we could let the product and personality do the talking”.
The collection is available for purchase here.