The American hip hop duo from Tupelo, Mississippi Rae Sremmurd, formed by two brothers, Swae Lee and Slim Jxmmi are collaborating with boohooMan.com for its Fall-Winter 2017 campaign. Indeed they are the faces for this advertisement.
This autumn collection includes a total of 25 pieces, spanning ready-to-wear, footwear, and accessories. Everything it’s inspired by hip-hop culture and urban style. Key pieces from the range include an embroidered velour bomber, faux fur collar overcoat, fan print shirt, graffiti print joggers and MAN logo hoodie with prices ranging from £4 – £60. All the collection is available now on the website www.boohooMan.com.
Jonny Eckersley is the marketing manager of BoohooMAN and speaking about this collaboration, he said “Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both boohooMAN and Rae Sremmurd’s style down to a T“.
Here are some of the collection below.