For rising British-Jamaican soul star Celeste, things are going pretty well at the moment. Besides her musical career the young artist is also becoming involved in fashion as well.
With her contribution to the H&M studio’s Autumn/Winter 2020 campaign, the singer and BBC Sound of 2020 star is becoming a next generation role model who is showing young people that good personal style is not defined by designer clothes.
Since her growing popularity, more and more household-name brands are clamouring to work with Celeste, but what was decisive for their collaboration with the fast-fashion brand H&M?
Towards British Vogue Celeste revealed that H&M reminds her of the way she learned to love clothes, mixing and matching high-street pieces with vintage finds sourced from second-hand shops in her neighbourhood. Celeste grew up in the west of London and H&M was an always huge part of her shopping habits as a late teenager.
“I didn’t want to shy away from working with H&M, because I grew up with hardly any money and I think it’s important for young people to feel good about what they are wearing,” she says, referencing her eight-year-old cousins who are currently coveting an £800 jacket. “It becomes a pressure and it’s not attainable.” Check out photos of the campaign below.