Brixton-based alternative hip-hop artist BUSHROD has released “Hide & Seek”, a radiant, metaphor-driven ode referring to the restorative powers of the sun. The Mixtape Seoul produced track reveals BUSHROD’s genre-defying sound in full effect.
BUSHROD said about his single, “The song is super simple, really: it’s basically about missing the sun. As we know, in the UK, we don’t see a lot of it! It’s almost written from the perspective of a relationship, where the one thing I want is running away from me and I want it back.”
The Banbury-born rapper and singer sound can be characterized by his sharp wit and arsenal of technically deft, yet refreshingly relatable lyrics. He enjoys dealing with deep topics in his lyrics such as family life, mental health, love and loss through his signature charm and effortlessly slick wordplay.
His latest tracks even caught the attention and support of Complex, Wrangler and Barbour, and went viral on Depop Drama last October thanks to his uniquely hands-on approach to music marketing.
The world first discovered him thanks to the SBTV freestyle series Warm Up Sessions and BUSHROD hasn’t looked back since then, garnering a cult following thanks to his timeless, pastel-powered aesthetics and his penchant for blurring the lines between rap, indie rock and bedroom pop.
BUSHORD’s last mixtapes, Happy GO Lucky and Twentyhood have gathered around him, a loyal audience, for his down-to-earth discography and vivid visuals.
Listen to “Hide & Seek” below: