The new A|X Armani Exchange campaign is aimed at a young and urban audience, the faces of the campaign are all super famous and under 30 – English super model Cara Delavigne, Martin Garrix the 21-year-old Dutch DJ, and Li Yifeng, the well-known Chinese singer and actor.
The campaign has been captured by famous photographer Sabine Villiar and shows some pieces of the collection. The leading element of of the fall/winter 2017 line seems to be the conductor wire – simple but impactful, the campaign concept is to use the A and X letters as magnifying glasses, vinyl records, rubber balls, etc.
The three stars have been chosen by the Italian stylist for their strong personality. Speaking about the new faces,
Giorgio Armani said: “For this campaign I wanted three faces able to tell A|X’s individualistic spirit in a new, unconventional way. Three different and surprising characters, all creative and free to express themselves.”