Actress Chloe Grace Moretz and singer Kid Cudi star in Coach’s new Spring 2015 campaign – Dreamers. Chloe, 17, is photographed in black-and-white by Mikael Jansson in various relaxed poses, including sipping a drink in a printed dress, riding a bicycle in a preppy jumper and playing with her plait in a fur coat. Kid Cudi stars in the men’s campaign, sporting cropped trousers, a casual t-shirt, an open button-down shirt and a leather bag.
The casting of Chloe and Cudi follows Coach’s recent castings of creative talents, as the previous season’s Dreamers campaign featured actors Odeya Rush and Christopher Abbott and singers Jillian Banks and Zoë Kravitz, marking a new mix of talent and creativity for the brand. Creative Director Stuart Vevers said in a press release: “Chloe’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach spring ’15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection”.
‘The Coach Dreamers are passionate, creative individuals with original talent who lead their lives in an individual, unexpected way’