This Autumn, Style.com will be transformed into a global e-commerce destination, giving Condé Nast the chance to eliminate the duplication of cost between this website and Vogue.com and the future potential of the Style.com brand. This new venture will launch first in the UK this Autumn followed by the US in early 2016 and further expansion to Asia and some major European markets.
The site will employ a market place model and it will be launched with between 100 and 200 brands in relation to luxury fashion, while also offering technology, beauty, art, and everything in between, of course, and reflecting the editorial portfolio of brands, such as Glamour, GQ, Condé Nast Traveller and Wired among others.
“If we’re able to go all the way from that point of inspiration to the point of transaction and then to the point of physical transaction and the interaction with the store, then we cover a much wider realm than any other player in the market”, said Franck Zayan, president of Style.com and previous head of e-commerce at Paris department stores Galeries Lafayette to Business of Fashion, earlier this week.
I, myself, have been a follower of Style.com, most of it because of their runways reviews, and I can’t really see the merge with Vogue.com; people who have followed the latter website for some time now, have seen how it became from fashion focus and trend reporting into a pop-culture fashion/gossip site. For me, away from being dissapointing, it would be interesting to see the combination of two different worlds as Style.com and Vogue.com with yet so much in common, and we can’t blame them, they have to be at the head of the game now that Yoox Group absorbed Net-a-Porter. We also can’t forget that Condé Nast is providing the inspiration, and what better way than this to inspire you to buy on their website?