Daniel Lee, presented his first ever Burberry Autumn/Winter 2023 collection on Monday at London Fashion Week
In the 5 years leading up to his arrival, the British mackintosh brand has not had the easiest of times, due to the COVID pandemic but also because of Daniel Lee’s predecessor, Riccardo Tisci, who was not really the right man for the job.
When Lee arrived, the British brand was able to update its image and breathe new life into the brand.
As Burberry enters a new age under his leadership, Lee presented a colourful interpretation of the brand’s iconic camel, black, and red check, set in a dim marquee in London’s Kennington Park for this year’s London Fashion Week.
The chief creative officer, who is 37 and was born in Bradford, England, drew inspiration for his first collection for the fashion company from the brand’s enthusiasm for adventure and the outdoors.
Both for men’s and women’s clothing, the silhouettes were large and rounded at the edges. Burberry reimagined its mackintosh-style trench coat in a subdued khaki with green faux fur lapels.
The house check was linked and zippered and came in yellows and purples. Slouchy duffel coat silhouettes, all-over duck patterns, thick color-clash woollen tights, and slogan T-shirts and large trapper hats were all in style.