Eden xo – So Lucky | Music Video


Rising pop sensation Eden xo has dropped a music video for her latest single “So Lucky” and it’s anything but subtle.


Directed by Johnny Wujek, the opening scene sees her reciting a passage from Romeo and Juliet down the phone to her lover, before she stumbles across a fortune teller who pulls several tarot cards to predict the future of her relationship. There’s ups, downs and of course a chance encounter with a drag queen driving a pink Ferrari.


It perfectly matches the theme of the song, with its infectious beat reminiscent of Kylie Minogue and Robyn, and uplifting lyrics about how being unlucky in love can still result in a happy ending.



The track is taken from her brand new EP The Question – also released today – which features her previous singles “Sorry For Myself” and “Have It All”. Her first EP in eight years, it sees Eden – real name Jessie Eden Malakouti – finally finding her voice. The LA-based singer-songwriter and actress began releasing music when she was just 16 as part of girl group Shut Up Stella.


Under the name Jessie and The Toy Boys she supported Britney Spears on her Femme Fatale tour in 2011 but it wasn’t until 2014 that she signed a deal with Virgin Records and began releasing music as Eden xo.


Her first single “Too Cool To Dance” reached number 31 on the American Top 40 Chart and after spending much of last year writing for artists including Kygo, Ava Max and Armin Van Buuren, she started work on The Question, developing a loyal fan base on Twitter and making her one of pop’s most exciting new acts.



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