Italian Luxury house, Fendi has just drops a new episode of their #MeAndMyPeekaboo campaign. The 10th episode sees the internationally known italian influencer Chiara Ferragni celebrating her 32nd birthday (which she celebrated yesterday, May 7) in Rome with her family.
The campaign celebrates 10 years of the iconic Peekaboo bag, and the Italian luxury house has been showcasing famous families in a series of intimate videos (the Kardashians, McGregors and Quann sisters, to name a few), as part of this campaign.
In this exclusive episode, Chiara and her husband, Italian rapper Fedez (The Ferragnez), arrive at Palazzo FENDI in Rome, where she is welcomed with a surprise birthday party at the Palazzo Privé. There to celebrate with them are Chiara’s mother Marina di Guardo and her two sisters Francesca and Valentina, along with her adorable, screen-stealing French bulldog Matilda.
The Italian tastemaker, who boasts 16.4 million (yes, million) Insta followers, is a street style photog favorite, and has been a regular at fashion weeks around the world for years. She has been growing in the last 10 years and through her blog The Blonde Salad, in September 2017, Ferragni was ranked first on the Forbes “top fashion influencers” list.
In 2013 she launched her first ever own clothes and shoes brand Chiara Ferragni Collection, and just one year later her business ventures grossed about $8 million. In January 2015, Ferragni’s blog and shoe line, Chiara Ferragni Collection, became a case study at Harvard Business School. However she still collaborates with many luxury brands.
“It was great fun to be there with my family and my dog Matilda. I am always fascinated by the Eternal City, you can feel the strong and unequivocal bond between Rome and FENDI,” Chiara says of the shoot. “For me FENDI means heritage, craftmanship but at the same time innovation and modernity,” she explains. “For me the Peekaboo bag never goes out of style and it’s always on trend.”
Watch the full video and let’s have a look at the best pics of Chiara wearing Fendi below.