What do you have in your bag? Your phone? A lipstick in your signature shade? Possibly a laptop and your busy agenda on your commute to work? Fendi released, yesterday March, 7 the next chapter of the “Me And My Peekaboo” campaign, starring mother-daughter duo Grace (business woman and renowned socialite) and Jossilyn Pen (model, visual artist and photographer).
The series was launched in April last year to commemorate the 10th anniversary of the iconic Fendi Peekaboo bag. Each episode of the series is a unique and heartwarming celebration of motherhood, womanhood and anything in between.
And Today, as the International Women Day, what better way to celebrate than remembering women who matter the most to us? Fendi’s iconic Peekaboo personifies women through their functional, adaptable design.
“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women” Venturini Fendi told.
In the first episodes appeared Kim Kardashian West, North West and Kris Jenner. “The Peekaboo is timeless because it’s so simple and a classic bag you can wear no matter the occasion or season. That’s why I chose the Peekaboo, because it’s classic but also modern“, Kim said.
Check out the eighth episode of Fendi’s ‘Me and My Peekaboo’ campaign:
click here if you’re interested in all the “Me and My Peekaboo” videos.
Here are a few pics of the Fendi’s campaign photoshoot.
Check out Fendi‘s web store for more detailed information on the iconic Peekaboo beg.