On Thursday, Reebok announced that Gal Gadot will be its new global brand ambassador. And the newly-released pictures of her first campaign are just plain fierce.
Wonder Woman has always been big into fitness. “Especially with having a mother who was a PE teacher, I was exposed to an active lifestyle from an early age,” Gal said in a statement.
“Through fitness, I have found that I gain strength, endurance and confidence, and I couldn’t imagine a better partner than Reebok to join me on this journey.”
Reebok has said that the choice to work with the actress was part of a commitment to empowering women. She is now part of a team full of other powerful women such as Gigi Hadid and Victoria Beckham.
“We look to partner with women who instil confidence in all generations to take risks and to keep pushing, all while making a positive difference in the world,” said Todd Krinsky, GM of the performance business unit at Reebok.
“Her relentless spirit and natural leadership have already captivated and inspired millions and we believe that this is just the starting point. Through fitness, we know that we have the power to change lives and we are elated to have such a powerhouse in our corner to tell this story.”