“it was fun to do this show to show I can still be part of today’s world”. This is how the Italian fashion designer Giorgio Armani introduced his Emporio Armani Spring 2018 show through a translator.
Armani is known for standing out when it comes to fashion week and throwing spectacular shows. The London Fashion Week show to introduce the Emporio Armani collection was staged out of the busy and vibrant East London, in a cavernous Tobacco Dock space in Wapping.
*
The Emporio Armani show was the designer’s first London show for 11 years. Even though the location of the show was placed elsewhere from central London the components were present. A show that was filled with playful touch, pyjama trousers and a desire to reach out to the youthful market too.
#Peace.Love.Armani
