In anticipation of the release of their new album Humanz on April 29, the animated band Gorillaz has launched a new augmented reality app: it’s called The Lenz and it’s all about the colour magenta. The app transforms anything in that colour that you can find in the real world into a visual portal into the world of Gorillaz.
The app is available on IOS and Android and it allows you to view exclusive content, with new videos to be added in the next few weeks. The band had already released another app earlier this month, where fans could explore the house featured in the music video for the song “Saturn Barz (Spirit House)”.
You can get a sneak peak of The Lenz below: