grimes pop


An advertisement for Stella McCartney’s new fragrance campaign POP had just been released, featuring experimental singer/songwriter Claire Elise Boucher (also know as Grimes). Amandla Stenberg, Lola Leon, and Kenya Kinski-Jones also appear alongside the singer.


Grimes revealed that she was to be working with McCartney back in March, and previously featured in a thirty-second spot which emphasised the environmental friendliness of the product.


The video is accompanied by Grimes’ own song “Venus Fly”, taken from Art Angels. The advert can be seen in full below:




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