Gucci have confirmed that their new creative director is Alessandro Michele. Michele succeeds Frida Giannini, who left the brand earlier than expected on January 9. Michele began working in Gucci’s design team after his appointment by Tom Ford in 2002 and was promoted to Giannini’s associate in May 2011.
Michele and the menswear team redesigned Gucci’s Autumn/Winter 2015 men’s collection in just 10 days, an achievement that likely propelled him into becoming one of the top candidates for the role, which included Saint Laurent’s Hedi Slimane, Joseph Altuzarra, Givenchy’s Riccardo Tisci and British designer Christopher Kane. The collection received high praise as critics commented on a noticeable new aesthetic for the brand with the androgynous collection.
Marco Bizzarri, president and chief executive officer of Gucci, said: “After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life, Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties”.