If you think that fashion houses work only within outfits and catwalks field, well you will make a huge mistake.
That is exactly what Gucci did by expanding its borders into the music field.
On March 30, the Italian fashion house will hold an electronic music event – named #C2CMLN – in its Milan headquarters, headlined by the Venezuelan producer, Arca. Maybe this name doesn’t ring you a bell, but he collaborated with such big music artists, like Kayne West, FKA Twigs and Björk.
Artist, Jesse Kanda, having worked in the past with the fashion houses Maison Margiela and Comme des Garçons, will provide visuals for this event.
The brand will be providing an accurate chosen line-up, which include Berlin-based duo Amnesia Skanner, Gaika and Toxe.
After the great fashion show for the 2017/2018 Autumn Winter collection, we’re expecting a great and psychedelic event.