Gucci is collaborating with Chime for Change, the brand’s global campaign co-founded by Beyoncé and actress Salma Hayek Pinault to convene, unite and strengthen the voices speaking out for girls and women around the world with focuses on education, health and justice.
In 2017 alone, 35 wells were constructed for the people of Burundi to utilize. Gucci’s $1 million commitment to the project will help support UNICEF’s goal to build 80 more wells and give 120,000 more people access to clean water.
BEYGOOD4BURUNDI is aiming to reach 475,000 children and families by 2020.
“Gucci and Chime For Change are proud to stand with Beyoncé and Unicef to help change the lives of hundreds of thousands of girls and women in Burundi,” said Gucci’s president and chief executive officer Marco Bizzarri in a statement. “Through our commitment to BeyGood4Burundi, we continue the mission of Chime For Change to provide education, health and justice to girls and women globally.”
The fashion house has partnered with UNICEF since 2005, raising more than $21 million and reaching more than 7.5 million children in Sub-Saharan Africa and Asia through UNICEF programs.
To date, Chime for Change has raised $10 million to support 420 projects with 153 partners in 88 countries. Through these projects, the campaign’s support has directly benefited more than 400,000 girls and women, and reached nearly 3 million family and community members.