Joining the likes of Tom Ford and Burberry, Gucci has made the decision to have one big show during fashion week featuring both men and womenswear.
Marco Bizzarri, President and CEO of Gucci, made the announcement in Versailles during his speech at the New York Times International Luxury Conference. He believes the move is practical and that “moving to one show each season will significantly help to simplify many aspects of our business“.
Whilst the move is financially beneficial, reasoning could also be down to the fact that Alessandro Michele, Creative Director at Gucci, has always presented both sexes’ collections together. Since his appointment last year, Michele has been a strong influence at the Italian fashion house, which has also seen the brand make huge strides towards gender neutrality.
With that in mind, we look forward to seeing this unification next year at Gucci’s new headquarters in Milan.