This was the week of creative director announcements. The latest announcement comes from Guy Laroche. Adam Andrascik has now replaced their previous creative director, Marcel Marongiu, who has been working with the brand since 2007. Andrascik has put his own brand, which he debuted in Paris Fashion Week last year, on hold in order to continue working with Guy Laroche. He has been collaborating with the brand since October. The American designer will debut his first collection for the brand as creative director on March 4 during Paris Fashion Week.