H.E.R, Yolanda Adams & More To Perform At Black Music Collective Pre-Grammy Event | Music News
On Wednesday, February 23, the Black Music Collective of the Recording Academy announced that it will hold its inaugural event during Grammy Week 2021. The initiative recently launched by the Recording Academy will hold its first Grammy Week event to celebrate the contributions of black creators and professionals to the music industry.
Artists H.E.R., Yolanda Adams, PJ Morton, and rapper and producer duo Freddie Gibbs & Alchemist will be performing at this virtual event hosted live by Jeriel Johnson.
In addition to live performances, the event will include reflections from industry executives, including Jeff Harleston, Executive Vice President of Universal Music Group, Quincy Jones, legendary producer, Jimmy Jam, veteran writer-producer, and Debra Lee, former director of BET.
Finally, discussions on the black experience in the trail of social justice will be led by John Legend, activist Tamika Mallory, singer-songwriter Janelle Monáe, and actor, writer, and producer Issa Rae.
“As the first of its kind, we created this event with every intention to amplify Black voices and each of our experiences within the industry”, said Harvey Mason jr., Chair and Interim President/CEO of the Recording Academy. “The BMC will continue to foster a space for members and industry professionals to educate and elevate Black creators during Grammy Week and beyond”.
The virtual event takes place on Wednesday, March 10 at 8pm ET/5pm PT on Grammy.com.