DKNY has been bringing innovative style for three decades. In the Fall, this amazing brand will celebrate its 30th birthday with a seasonal Fall 2019 #IAMDKNY campaign with native New Yorkers the Martinez Brothers and Halsey.
Shoot by Amy Troost and styled by Carlos Nazario, the campaign presents the story of these musical figures showing their confidence and pure talent in the ad pictures.
Instead of remembering its best moments to celebrate its anniversary, DKNY has displayed a portraiture showing the creativity that young New Yorkers have. In the amazing campaign Halsey and The Martinez Brothers wear pieces from the fashion brand’s Fall 2019 collection. The must-have of the next season inspired in the 1990s are leopard print and raw denim for her, and classic outerwear and fresh for him.
September 9 is the date when DKNY celebrates its birthday in Dumbo, Brooklyn, as part of New York Fashion Week. Halsey and the Bronx-born deejaying brothers will perform at this amazing event. The campaign will also be staged in Los Angeles, Chicago, Mexico City, London, Munich, Berlin, Barcelona, Madrid, Seoul and Dubai.
Halsey is currently working on a new album and after her appearance at the DKNY event, she will play in a show in Las Vegas on September 20. We have no doubt that her figure in this campaign will be powerful due her 15.5 million Instagram followers.