Livia Firth is widely recognised for her sustainable work. She organised the Green Carpet Challenge and released the eye opening The Time Cost documentary. So it is no surprise that the brunette is responsible for the newest groundbreaking sustainable idea. The Green Carpet Awards.
The awards will take place in Milan Fashion Week which will be held in Teatro Alla Scala in September this year. It is set to be the Oscars of the fashion industry. Votes and nominations have already been counted and placed however, all is being kept under wraps until the day. Many companies are backing the awards – such as Ministry of Economic Development. proving what a big deal this really is.