H&M Plans ‘Reborn’ Interactive Tent And Pop-Up Shop For Coachella | Fashion News



With the Coachella Valley Music and Arts Festival weekend drawing closer, last week H&M unveiled its ‘H&M Loves Coachella’ collection. For the seventh year running, H&M remains an official sponsor of Coachella, and has revealed it will have a pop up store where festival goer’s will be able to buy the collection at the festival itself.


This year H&M are upping their game, with yet another mesmerising interactive tent titled ‘Reborn’. Festival goers will enter an interactive desert scene where they will be able to film three five second clips with varied interaction experiences and lighting which will be ready to upload straight to Instagram with a click of a button. Customers will also be immersed in H&M’s sustainable values and garment recycling program.



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