IKEA Unveils Virgil Abloh Collaboration Via Live Broadcast | Fashion News
Swedish multinational furniture company IKEA announced a collaboration with Off White‘s designer Virgil Abloh last June, but until now the only thing we have been able to see was a reinterpretation of the brand’s iconic FRAKTA bag and variety of rugs marked by Abloh’s signature quotation motif.
Yesterday IKEA and Abloh streamed a conversation on his latest creative project, discussing three ‘works in progress’.
“Growing up, I studied architecture and was into music, but I always felt there was a gap between the things that I loved and consumed – who made them, how they made them – so that was a premise that I gave to my design process,” Abloh explained. “It’s a powerful tool to get people into design if they simply can see the process in our meetings and design sessions.”
They said that they are trying to embed an artistic quality in the things that people already have. “I want to bring a sense of pride to [millennial homes],” he continued. “You only notice design when your doorknob is broken, or when your car doesn’t work. A project of this nature [turns that on its head].”